Tuesday, August 10, 2010

12 Tips to Get Noticed in Social Media: Let the World Know You're Out There

In early June, I posted a blog about how to add social media to your events. As a follow-on to that post, here are some tips on how to let the world know you're in social media. Seems easy, right? Even though it does, I'm finding that a lot of groups, in the B2B segment at least, are not yet fully connecting the dots and leaving some opportunities for publicizing their social media presence on the table. Many B2Bs out there still tend to think in silos: "this is the advertising team's job", "this falls under marcom", etc. But if we take a step back, we can quickly find some unturned stones that can make a difference with relatively little effort. This is only step 1 in our quest for social media proficiency. The next challenge is to maintain the momentum we've built here.

On a personal note, the Lost in Iceland T-shirt featured in the below presentation is real and is mine. I bought it in Iceland during my visit 2 years ago. My heart goes out to all the people in the country and I sincerely hope that mother nature will show more kindness to them. Best wishes to all.

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