Wednesday, April 28, 2010

Case Study: The Power of Social Media and WOM for Cisco myPlanNet

I was recently interviewed by my dear friend and colleague, LaSandra Brill on "The Backstory of B2B Magazine Social Award Winner: Cisco myPlanNet". Cisco myPlanNet is a real-time strategy game that puts you in the shoes of a Service Provider CEO and lets you experience life as a wireline carrier, mobile or cable operator. You make technical and business decisions as you build your business and migrate your customers from the dial-up to the medianet era.

We launched this "edugame" in October 2009 and - as probably many companies out there - we have been getting questions about the value of social media. So for the past 7 months, we have been looking at how social media and Word of Mouth (WOM) are helping achieve our marketing goals. In my latest SlideShare presentation "Cisco myPlanNet: The Power of Social Media and Word of Mouth", I look at the changes in the number of our Facebook fans, page hits, game downloads and score uploads as well as how social media and WOM are contributing to the success of this game beyond the numbers, and share some of our go-to-market challenges and lessons learned.

I hope you enjoy this presentation!

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